If we told you that the heavily invested gardening around the Strauss visitors’ center at the Barlev industrial zone includes only plants that do not attract bugs, maybe you could begin to understand the extent to which the preservation of product quality is taken here.
Driving along the Achihud intersection – Carmiel road travelers can already view the colorful symbol that has become an inseparable part of our lives in recent decades. After parking, visitors will discover a particularly well groomed environment highlighting the wall directing to the visitors’ center. Clean restrooms await you even before the entrance. Visitors matter here.
At this stage visitors will be joined by a guide who will accompany them during the next 90 minutes. Based on Our experience, the instruction provided here is in keeping with the very high general level of this modern and professional visitors’ center. Without revealing the many secrets and surprises in store during the factory tour, we will hint that the small screening facility on site is one of the most impressive and pampering we have ever visited. After all, there are not too many places where seats themselves take part in the plot. We will not reveal anymore. Well, maybe a little: It all started in the 30s of the 20th century, when Dr. Richard Strauss and his wife Hilda realized the potential of the two sole cows in their cowshed, in the production of homemade delicacies that will cause the Jekkes of Naharia to go out on their verandas.
The corner stone of the emerging empire was set (we could not shake the thought that, in view of our Argentinian origin, in our case it would have ended with those two cows. Where is justice).
From the screening facility visitors are invited to a hall comprising an instructive interactive game. Looking for the screens? Surprise; next, a tour of the factory itself. Hint: visitors will encounter a machine that produces elves (!) and a room where every morning people meet for morning tasting. Just another day at the office. Visitors will not be able not to stay unimpressed by the almost endless battery of quality tests each product is subjected to, as well as the emphasis put on separating and recycling waste. In a nut shell.
At the end of the day visitors can taste the results. And have a photo for keepsake.
Unfortunately, we cannot tell you what Strauss’s most sold product is. When you find out, you will encounter questions that are no less existential – such as whether to leave the whipped cream on top of the chocolate or mix it. Tough decision.